Mass Communication with Customers: Sales Promotion, Events and Marketing Public relations
For effective marketing and selling, communication with customers is essential. In addition to advertising, sales promotion, events and marketing public relations are important ways to do so. Read at:
http://sales-promotion.blogspot.com/
Also refer: (Marketing Management Overview) http://marketing-management-overview.blogspot.com/, (Marketing Orientation) http://marketing-orientation.blogspot.com/, (Marketing Management Tasks) http://marketing-management-tasks.blogspot.com/, (Market research) http://market-research-function.blogspot.com/, (Market Segmentation) http://market-segment.blogspot.com/, (Advertising) http://advertising-mass-communication.blogspot.com/
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