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Saturday, March 28, 2009

Sales Promotion

Mass Communication with Customers: Sales Promotion, Events and Marketing Public relations

For effective marketing and selling, communication with customers is essential. In addition to advertising, sales promotion, events and marketing public relations are important ways to do so. Read at:

http://sales-promotion.blogspot.com/

Also refer: (Marketing Management Overview) http://marketing-management-overview.blogspot.com/, (Marketing Orientation) http://marketing-orientation.blogspot.com/, (Marketing Management Tasks) http://marketing-management-tasks.blogspot.com/, (Market research) http://market-research-function.blogspot.com/, (Market Segmentation) http://market-segment.blogspot.com/, (Advertising) http://advertising-mass-communication.blogspot.com/

Tuesday, March 24, 2009

Advertising

Mass Communication with Customers: Advertising

For effective marketing and selling, communication with customers is essential. Advertising is one important way to do so. Read about advertising at:

http://advertising-mass-communication.blogspot.com/

Also refer: (Marketing Management Overview) http://marketing-management-overview.blogspot.com/, (Marketing Orientation) http://marketing-orientation.blogspot.com/, (Marketing Management Tasks) http://marketing-management-tasks.blogspot.com/, (Market research) http://market-research-function.blogspot.com/, (Market Segmentation) http://market-segment.blogspot.com/

Sunday, March 22, 2009

Empowerment

Employee Empowerment

Organizations who practice employee empowerment model are more successful in terms of overall organizational effectiveness, customer satisfaction and retention, profitability and growth. Read more about empowerment at:

http://employee-empowerment.blogspot.com/

Also refer: (Decision Making) http://decision-making-function.blogspot.com/, (Delegation) http://delegation-skill.blogspot.com/, (Customer Orientation) http://customer-orientation.blogspot.com/, (Ownership on Job) http://job-ownership.blogspot.com/

Interview Skills

Job Interviewing

Selection of capable human resources ensure effectiveness of the work. Therefore, the selectors should be really good at interviewing skills which form an important part of selection process. Read more at:

http://interviewing-skill.blogspot.com/

Also refer: (Recruitment and Selection) http://recruitment-selection.blogspot.com/, (Human Capital Architecture) http://human-capital-architecture.blogspot.com/ and (Human Resource Planning) http://human-resource-planning.blogspot.com/

Tuesday, March 17, 2009

Research Methodology

Research: Important for Overall Human Development and Progress

It is very important that research work should be a continuous activity. The researchers must know the correct methodology to undertake the research projects. Refer:

http://research-work-methodology.blogspot.com/

Thursday, March 12, 2009

Listening

Listening Skill: An Important Skill to Understand Others and to Respond

Effective listening is an important skill for effective communication, interpersonal relations and team management etc. Read more about it at:

http://listen-skills.blogspot.com/

Also refer: http://communication-for-business.blogspot.com/ (Communication), http://transaction-analysis.blogspot.com/ (Transaction Analysis- TA), http://emotional-quotient-intelligence.blogspot.com/ (Emotional Intelligence)

Monday, March 9, 2009

Market Research

Marketing Research

Major business and marketing decisions can be better taken after carrying our market research studies. It is an important business and marketing function. Read more about it at:

http://market-research-function.blogspot.com/

Also refer: (Marketing Management Overview) http://marketing-management-overview.blogspot.com/, (Marketing Orientation) http://marketing-orientation.blogspot.com/,
(Marketing Management Tasks) http://marketing-management-tasks.blogspot.com/ and (Market Segmentation) http://market-segment.blogspot.com/

Thursday, March 5, 2009

Marketing Management Tasks

Tasks of Marketing Management

For the many important tasks of contemporary marketing management, refer:

http://marketing-management-tasks.blogspot.com/

Also refer: http://marketing-management-overview.blogspot.com/ (Marketing Management Overview), http://marketing-orientation.blogspot.com/ (Marketing Orientation)

Wednesday, March 4, 2009

Marketing Orientation

Organizational Orientation to Customers

There are four concepts towards this: production orientation, product orientation, marketing orientation and holistic orientation. For reading more details on this refer:

http://marketing-orientation.blogspot.com/

Also refer: (Marketing Management Overview) http://marketing-management-overview.blogspot.com/